Web design is the design of websites and their mobile versions. Web designers gather information from the customer, create the look and feel for the future site, and prepare it for frontend developers, who will turn the images into a finished product. Web designers are most often needed in web studios, advertising agencies and freelance exchanges.

What’s the value of web design for business
Web design works to promote products online and popularize the brand. Like packaging. The smaller the team you work for, the more skills you need to possess to help meet the challenge of spreading packaging and brand consumption culture online.

With web design, you can get more targeted website actions, brand awareness, and therefore sales.

How is a web designer useful?
A web designer works at the intersection of creativity and commerce. He is the architect of comfortable, functional, expressive and commercially effective web spaces: websites, blogs, online stores, social networks. If a brand is like a country in digital, it is the web designer who helps to make it pleasant to be in, navigate, travel, and interesting to return to.

Web designer helps the client to convey the idea by visual means, so that it also caused confidence and a response from customers, and even increased sales.

The designer is approached for experience, taste and an understanding of how to make “good” for the customer’s business and customers.

What is good web design
Good web design is emotional and evocative: on phones, tablets, widescreen monitors – all points of contact. Good web design evokes positive emotions in visitors. Pleasure, joy, surprise, anticipation combined with a bright personality. And it is also commercially effective, useful and easy to work with.

There is still a lot of work for web designers. Everywhere around us, typical and monotonous online stores, information portals, services, etc. Monotony – not the best tool for attracting customers. His alternative is expressiveness, but attempts to web-developers to stand out lead to frankly failed results and cause only irritation to users. To do better requires a specific work culture, a sensory experience of product consumption, and an understanding of the cultural context of the customer with whom you want to make contact.