Polygraphic design is paper advertising products. A specialist who works in this field must understand the formats of booklets and leaflets, know the peculiarities of materials and printing on them. Get ready to learn the differences between RGB and CMYK, coated paper and molded banner. Print designers work as freelancers or advertising agencies.

Every week new issues of newspapers, magazines, calendars, flyers, posters and other types of printing are released. The demand for periodicals, advertising printing depends on its visual perception. A decisive role in the printing industry plays a polygraphic design – a type of graphic design, engaged in the development of materials for a variety of media (printed publications, advertising).

Application of graphic design
The use of design solutions is necessary in the printing industry in the following areas:

• in polygraphic advertising: on billboards, in the press;
• printed polygraphy: for calendars, booklets;
• Bulk printing: reference books, brochures, books;
• printed periodicals (magazines or newspapers).

Stages of design
To make sure that printed products are of high quality and well perceived by the end consumer, the printing house requires a certain sequence of actions:

• The stage of development of the design solution. Graphic design based on all the customer’s wishes according to all the technical requirements plays an important role in the printing industry.
• Pre-printing preparation. This stage of polygraphic design includes the preparation of layouts according to printing standards.
• Pre-printing preparation. The process is the preparation of printing plates, photo molds, stamps, as well as other processes necessary for the fulfillment of a particular order.
• Printing layouts. This stage is considered to be the most important in the printing industry, the integral perception depends on its quality.
• Post-printing preparation. After the previous stage – printing, edition should dry, then it can be sent for post-printing preparation: binding, stitching, lamination, gluing, varnish coating, embossing, heating, etc.

The role of the print designer in the printing process
Professionalism plays a key role in the entire chain of print publications. Creativity as the main quality is the driving force in the emergence of new standards and technologies of printing production. Thanks to professionalism and high qualifications, a print designer is able to create quality materials that are in wide demand by consumers.

Since effective print design begins with a concept, a great deal depends on the designer. His work must have these quality characteristics:

• uniqueness;
• readability;
• expressiveness;
• functionality;
• dynamism;
• qualitative artistic design.

All of the above characteristics are important components of effective print design. Several conceptual ideas are subsequently coordinated with the customer. As a result, a layout that meets the customer’s requirements appears. Then the process continues step-by-step until the post-printing preparation of printed products.

Orientation to result is the main component of design in printing – creation of advertising production. And cooperation with professionals is a guarantee of effective result!