This is the name of the fusion of design and video editing. Check out Arzamas’ video about Ancient Rome – it consists entirely of motion design. The elements move smoothly, explain the thoughts in the text, and look beautiful. Motion designers learn to work both in graphic editors and with video – in Adobe After Effects and Adobe Premiere. They are welcome in marketing agencies and freelancing.
More about Motion Design
Motion design is a type of graphics that brings static images to life. The viewer not only sees a moving picture, but also hears the voiceover of the video. The difference of motion design from conventional animation and video clips is that there is no storyline. That is, motion design is not a semantic, but only complementary graphics. For example, it can be seen in the menus of computer games or in some kind of screen savers in movies or games. Often used this type of design in music videos and commercials. With animated graphics can do all kinds of transitions between blocks or add a simple image on the screen.
Let’s remember the splash screen of the computer game Call of Duty Modern Warfare. During the loading missions shows an interactive map of the world with the main character and his enemies. This is the elements of animation graphics. That is, it is not a real reel, but the augmented reality.
Features of motion design
There is a specific list of activities in which demand for animated graphics:
- Television,
- game development,
- marketing,
- film industry,
- media,
- business,
- education.
If with video advertising, games and movies in general, everything is clear, then where is motion design in business and education? In fact, most often animated graphics are used in training and business. We are talking about the creation of presentations, development of concepts and infographics. It could be a chart with financial indicators, or a graphic representation of the plan of a new cottage community.
There are a lot of possibilities for application. In education, too, is actively used animated graphics. Most often it is used in training videos, the same presentations, during webinars and meetings. It is very actual and perspective, as in the future more and more people will interact remotely. And with motion design can be more informative and easier to convey this or that information.
Motion design is also actively used in the media industry. For example, in the creation of short videos with graphics. They are used in business centers, entertainment and news portals, as well as on the websites of various companies and manufacturers. Infographics make it easier to show the production or manufacturing process. For example, companies often use them to show something (the recipe for a new McDonald’s hamburger or something similar).
How to become a professional motion designer
Do you know what motion design is? If you are interested in this area, you need to understand the basic requirements for performers, at least for beginners. Courses on creating animation graphics cover the following topics and directions:
- working with composition – the correct location of frames, appropriate format and linking together different frames with the correct sequence;
- working with typography – the process of artistic image design, adding expressive content, the choice of style of graphics (modern, classical, gothic, or something else);
- working with color schemes – general principles of coloristic, the correct selection of tones, color combination, the level of contrast, brightness, depth In addition, beginners and experienced motion designers need to work with professional tools.
Among them the software: Adobe After Effects, Adobe Illustrator, Autodesk 3ds Max, LightWave 3D, Adobe Premiere Pro and others. The demand for this profession is due to the fact that there is no such specialty in universities. And they teach this specialty only in some private schools of online learning. So far, many people do not know the features of motion design, despite the growing demand for such performers. Everyone still has a chance to get interested in a promising and well-paid profession.