Brand development includes, as one of the stages, the creation of a logo design. The logo is the main graphic identifier of the brand; it is the first to carry visual information about the company (product, service) to the consumer. A professionally created logo design should reflect the idea of the brand, its character, positioning, values and have a strong impact on people’s consciousness. Even at a cursory glance people should associate the logo with your company (product, service) and feel trust in the brand.

The logo is placed on all carriers of corporate style (business documentation, printing and advertising products, packaging, website), which are subordinate to the logo, derived from it. The most significant role in the process of designing a logo is finding its individual graphic concept, because it is the logo graphic is the most attractive to the perception of the consumer, because it carries the maximum visual information about the brand, its uniqueness, the key values, the most easily perceived and remembered. At the same time it is necessary to pay much attention to the study and analysis of the competitors’ image in your market segment to avoid coincidences and related possible risks. Only unique graphics is the key to a successful and effective logo.

Logo design is one of the most complex types of graphic design and requires a complex professional approach. Easily recognizable among competitors, credible logo design will undoubtedly become the face of your brand and an effective marketing tool for its promotion.